Well, except that they seem like it for that initial glowing period after purchase. That warm wonderful shiny moment where you hold the beautifully crafted product, so elegantly packaged and presented, and you think, “it’s mine! MINE!”
This glow usually lasts anywhere between 15 minutes to 4 days, then the magic wears off and it’s just another inanimate object you used to try to fill a hole in your life. But the hole is still there, and you’re now deeper in debt.
Why do I say this? Because I live it.
Every time I do this I tell myself, “this is the last time I indulge myself.” Think about how flawed a statement that is. And now, even as I tell myself this, I know it’s flawed, I know it’s a lie I’m telling myself, yet I’m compelled to do it over and over again.
What is even worse, is I’ll initially laugh at a product, and say, “That’s useless! Apple is now lost without Steve Jobs guiding THE TRUE WAY.” I’ll say that and mean it. And then…
Six months later I own the product.
I cannot blame Apple for this. The blame lies squarely on my shoulders. What I need to do is find the hole my life, figure out its true nature, and then find a way to fill it correctly, with the right plug.
I really should have titled this, “Apple Products are Not the Plug for Your Hole.”